Brand guide

Write replies worth sending.

ReplytoSocial is thoughtful, direct, and useful. It helps people draft in the feed while keeping every review and posting decision human.

Read design.md
ReplytoSocial green mascot on a chartreuse field

Palette

Paper, ink, and one bright signal.

Chartreuse

#C7E70D

Ink

#1A3A2E

Paper

#F8FAF5

Surface

#EEF3EA

Website components use semantic CSS variables. The older token names --violet and --cyan currently hold chartreuse values.

Display

Fraunces brings the voice.

Use the editorial serif for headings and focused brand moments.

Interface

Inter keeps the work clear.

Use the sans family for body copy, controls, settings, draft text, and dense product information.

Voice and control

Draft with intent. Review before posting.

Use direct actions such as read, draft, review, edit, and post.

Keep source posts and generated drafts visually distinct.

Never imply that the product posts without human review.

Assets

ReplytoSocial chartreuse wordmark
ReplytoSocial dark wordmark

Choose the supplied mark for its background. Preserve its proportions and colors. Source platform assets remain in the repository branding directory.