Free social media tool
Social media ROI calculator
Make a quick return estimate from your budget, reach, and conversion inputs.
Estimate campaign ROI
Use your own numbers to make a quick planning estimate. The result stays in your browser.
Estimated return
125.0%
ROI = (revenue − spend) ÷ spend. This is a planning estimate, not a promise.
- Estimated clicks
- 1,000
- Conversions
- 30
- Revenue
- $2250
- Profit
- $1250
About this tool
The calculator turns a few assumptions into a simple view of campaign economics. Use it to compare scenarios, then replace estimates with measured results.
Frequently asked questions
How is social media ROI calculated?
ROI is estimated as (revenue minus campaign spend) divided by campaign spend, multiplied by 100.
Are the results a forecast?
No. They are planning estimates based on the inputs you provide. Actual performance depends on targeting, creative, offer, and conversion quality.
Does it include organic social?
You can use it for paid or organic planning. For organic work, enter the time or production cost you want to treat as spend.
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